Quick and efficient service, Myles kept me in the loop throughout.
Sell Your Land Fast in 28 Days or Pay Nothing
Set your minimum price and stay in control
4.8 out of 5 stars
4.8 out of 5 stars based on 300+ reviews
Why Sellers Choose Prime
Selling a house in my experience is always stressful no matter what method you use however I did find Prime very helpful and supportive throughout the process. I felt my agent Ekoe worked hard for me to help me achieve a fast, efficient, sale via auction terms which is exactly what I needed. All my questions were answered promptly and the process was straightforward. If you need a quick, efficient sale with clear communication then I would recommend Prime and most especially Ekoe.
Perfect service will definitely use again everything has been so smooth and flawless
Absolutely brilliant from start to finish, would highly recommend this company and would use again if I need to sell again.
I'm extremely satisfied with the service of Prime Property Auctions. I sold my property in no time and everybody has been very friendly! I will recommend it to all of my friends! Thank you so much!
Absolutely fantastic service, can't fault them, would highly recommend!
Dream to work with these guys know what they are doing
First time using Prime Property Auctions. From start to finish they have been amazing. Always ready to help and take any calls. Everything explained well. Ekoe was so helpful and did a fabulous job. Would definitely recommend Prime Property Auctions.
Friendly professional company. Kept me informed and provided the best advice
I recently had the pleasure of working with Property Prime Auction, and I cannot recommend them highly enough. The level of professionalism and care demonstrated by their team, especially Danielle Lorimer, was truly exceptional.
The guys at Prime are very knowledgeable in what they do and incredibly responsive when I need any advice. Would not hesitate to recommend to anyone looking to buy or sell property. Thanks again, Prime Property Auctions!!
John done an amazing job from the start photos and videos were taken within 2 days of talking to him and quickly put on website ,didn't go to auction ,was sold before so job well done and I recommend his company highly ,ty for smooth operations
All I can say is as a novice to selling at auction the process and legal aspects were explained thoroughly, the prime team took me through every step and done all the work for me, and excellent service with great staff definitely use again
My experience of Prime was very positive. Had reservations at first as I hadn't used a property auction company before. Prime were recommended to me and I would recommend to others. They got me a price I was happy with and a cash buyer too! Jonny Hillcoat in particular was very helpful and reassured me he would get a good price for me. The best thing for me was the security of knowing the buyer has paid deposit therefore it takes away the worry of the buyer pulling out.
Superb team to work with - we have bought and sold with Prime. Delighted with the results so far - Straightforward, friendly, ethical and trustworthy. Highly recommend doing business with Prime!
New experience for me, selling at auction but Prime Auction led me through the process very professionally and I thank them for all their help
I cannot recommend PRIME PROPERTY AUCTIONS enough. They take all the hard work and effort out of selling your property for you. They organised the photos and video walkthrough. They explained the process, which is easy to understand, and they generate all the interest in getting it sold. The price I got was way over the initial asking price so yes im super happy to recommend them.
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How it works
Step 1
InstantlyFirst, you enter your postcode to find out what your land could sell for at auction.
Step 2
When you're readyYou give us the go ahead and choose the minimum price you want to sell for. If no one offers enough, you keep the land.
Step 3
Next dayOur photographer pops round to take photos, a video tour - all for free!
Step 4
Day 2Now, your land is put in front of over 20,000 buyers who can make offers straight away.
Step 5
Day 3You get a great offer and the buyer pays a 10% deposit upfront
Step 6
28 days laterYou get the rest of the cash - or keep the deposit if they're late.
Trusted by clients country-wide
We have helped thousands of clients buy and sell properties. We can help you too.
- of our properties sell before their first auction
- 87%
- average time for buyer to pay deposit
- 27.5 days
- properties sold in 2025
- 360+
- excellent reviews
- 300+
Recent Sales
Why selling your land is so easy
- Big or Small - It All Sells!
- It doesn't matter how big or small your land is - we can help you sell it. We have lots of buyers, from builders to people who just want their own bit of land. Whether it's a big field or a small garden plot, we'll find the right buyer fast.
- We Sell Land Quickly Everywhere!
- We've sold land all over the UK - from forests in Cornwall to building plots in Scotland. We'll tell you what price to expect, and you decide the lowest amount you'd take. You're always in control.
- No Planning Permission? No Problem!
- Many of our buyers don't care about planning permission. Some just want land to park a caravan, grow veggies, or say they own land! Most agents miss these buyers, but we've got a big list of them, and they're ready to buy.
Award-winning auction house
How Our SaleLock Guarantee Ensures You Get Paid Within 28 Days
Selling your land with a normal estate agent can take forever. Buyers back out, things get delayed, and you're stuck with land you don't want.
But with our SaleLock Guarantee, that won't happen.
Here's how it works:You choose the lowest price you'll accept
Once a buyer agrees, they pay a 10% deposit
They have 28 days to complete payment
If they back out — you keep the deposit and we find you someone new thanks to our SaleLock Guarantee
No fees unless you're happy with the sale!
Comparison
How we stack up
Traditional Agents Fees
£300+ for marketing
- It can take up to 6 months to sell
- Negotiators don't have the experience to get best price
- You pay even if it doesn't sell
- You need to pay upfront for photos and a video tour
- Shown on a limited number of portals so limited exposure
Prime Property Auctions
FREE
- Get paid in 28 days
- Handled by experts with years of experience selling land
- No sale, no fee
- We cover all costs of photos and offer video tours for FREE
- Shown on ALL portals with access to 20,000+ buyers
Watch Out for “Quick Sale” Companies
Some companies say they'll buy your home fast for full price — but it's not always true.
Here's what really happens:
- They offer a low price and then re-sell your home through us at a higher price to make a profit
- Some drop their offer at the last minute when it's hard to say no
- Others lock you in, so you can't leave even if the deal changes
False promises
- You're in control - you set the lowest price you'll accept
- No tricks - you only sell if you're happy
- No lock-ins - if we don't sell in 3 months, you can walk away
- We pay all the costs upfront
Want the best price without middlemen? Sell direct with us.
How We Sell Land Fast - At a Price You're Happy With
A closer look at how we work
- Buyers Ready Before Auction Starts
- We start getting offers as soon as your land is listed. Once you accept an offer, the buyer pays a 10% deposit , with the balance paid within 28 days. 87% of our listings sell before auction day.
- You Don't Pay Unless It Sells
- No upfront costs at all.
We only get paid when you do. - Over 20,000 Serious Buyers Waiting
- Your land goes straight to our big list of buyers who are ready to go.
You choose the minimum price, and we work to get you more. - If the Buyer Backs Out, You Still Get Paid
- We collect a non-refundable 10% deposit.
If the buyer pulls out, you keep the money and we find someone else.
Selling Your Land via Prime in the UK - FAQs
Have a few questions before selling your land through our auction? Take a look at our frequently asked questions below
Can I sell my land without planning permission?
Yes, you can! Most of the land we sell doesn't have planning permission. Many of our experienced land buyers just want land for recreational activities — like parking a caravan, growing plants, or simply owning a bit of land for themselves. Whether you're looking to sell your land for cash quickly or want a straightforward cash offer, we make the process smooth and hassle-free.
Do I need permission for maintenance or property tax?
While your property is listed, it's important to know you'll still be responsible for any ongoing maintenance and property taxes until the sale completes. However, our process is designed to help you sell your land fast, minimise holding costs, and release funds quickly.
Do I have to accept any offer?
No. You set the minimum amount and only accept an offer if you're happy with it. We'll help you get fair pricing based on the local market and your land's location.
Can buyers arrange viewings before the auction?
Absolutely. Viewings are often arranged before auction day, depending on the land type and area. This gives potential property buyers the chance to see your plot of land in person, which can encourage stronger offers and faster completion.
Do I have to take less money by selling at auction?
Not at all! You can still get full market value for your land, often matching or exceeding what you'd get through an estate agent. We even allow cash buyers or those using loans. If that's the case, we'll just check if you're okay with giving them a bit more time to complete the purchase (usually 6–8 weeks). They still pay a non-refundable deposit, so your cash sale is secure.
Am I locked into a contract?
Yes. We ask for 90 days because we pay for all the upfront costs. If we don't get you an offer you like after 90 days, you're free to walk away — you don't pay a penny. You're in control throughout the process, with a no-obligation cash offer.
Can I get a free valuation or cash offer before I decide?
Yes. We provide a free land valuation and a free cash offer, so you can see exactly what your land might achieve before committing. This allows clients to explore their options in the same way we help others sell plots of land quickly and easily.
How quickly can you sell my land?
Really fast! Some of our listings help sell land for cash quickly, often within hours of listing. In fact, 87% of them sell land fast before the first live auction even starts. With cash buyers already verified and funds in place, most sellers see a land sale completed quickly and easily.
What if the buyer pulls out?
You keep their 10% deposit, and we find a new buyer. You're always protected with our SaleLock Guarantee, keeping your cash offer and cash sale secure. To ensure a smooth transaction, our team provides ongoing assistance throughout the process.
Do I need a solicitor?
Yes, but don't worry — we can recommend one. It costs about £1,000-£1,500, just like a normal estate sale. They get paid once the sale goes through, so nothing up front. Our recommended solicitors help ensure all details are handled with full transparency.
Will my land go on Rightmove and Zoopla?
Yes. Plus, it goes to our exclusive list of 20,000+ experienced land buyers and cash buyers for maximum exposure. This ensures your site attracts buyers across the UK looking to buy land or invest in commercial property in a quick land sale.
What if it doesn't sell?
Don't stress if we don't manage to sell your land. No sale means no fee, and we take all the risk — you don't pay a thing. We only get paid if you're happy with the offer and choose to proceed.
Even unwanted land can attract strong interest from our network of active land buyers, so we'll keep working until you get results. Get in touch with our friendly team to review your site, explore the key differences in selling methods, and choose the approach that best works for you.