Quick and efficient service, Myles kept me in the loop throughout.
Sell Your Flat in 28 Days or Pay Nothing
Set your minimum price and stay in control
4.8 out of 5 stars
4.8 out of 5 stars based on 300+ reviews
Why Sellers Choose Prime
Selling a house in my experience is always stressful no matter what method you use however I did find Prime very helpful and supportive throughout the process. I felt my agent Ekoe worked hard for me to help me achieve a fast, efficient, sale via auction terms which is exactly what I needed. All my questions were answered promptly and the process was straightforward. If you need a quick, efficient sale with clear communication then I would recommend Prime and most especially Ekoe.
Perfect service will definitely use again everything has been so smooth and flawless
Absolutely brilliant from start to finish, would highly recommend this company and would use again if I need to sell again.
I'm extremely satisfied with the service of Prime Property Auctions. I sold my property in no time and everybody has been very friendly! I will recommend it to all of my friends! Thank you so much!
Absolutely fantastic service, can't fault them, would highly recommend!
Dream to work with these guys know what they are doing
First time using Prime Property Auctions. From start to finish they have been amazing. Always ready to help and take any calls. Everything explained well. Ekoe was so helpful and did a fabulous job. Would definitely recommend Prime Property Auctions.
Friendly professional company. Kept me informed and provided the best advice
I recently had the pleasure of working with Property Prime Auction, and I cannot recommend them highly enough. The level of professionalism and care demonstrated by their team, especially Danielle Lorimer, was truly exceptional.
The guys at Prime are very knowledgeable in what they do and incredibly responsive when I need any advice. Would not hesitate to recommend to anyone looking to buy or sell property. Thanks again, Prime Property Auctions!!
John done an amazing job from the start photos and videos were taken within 2 days of talking to him and quickly put on website ,didn't go to auction ,was sold before so job well done and I recommend his company highly ,ty for smooth operations
All I can say is as a novice to selling at auction the process and legal aspects were explained thoroughly, the prime team took me through every step and done all the work for me, and excellent service with great staff definitely use again
My experience of Prime was very positive. Had reservations at first as I hadn't used a property auction company before. Prime were recommended to me and I would recommend to others. They got me a price I was happy with and a cash buyer too! Jonny Hillcoat in particular was very helpful and reassured me he would get a good price for me. The best thing for me was the security of knowing the buyer has paid deposit therefore it takes away the worry of the buyer pulling out.
Superb team to work with - we have bought and sold with Prime. Delighted with the results so far - Straightforward, friendly, ethical and trustworthy. Highly recommend doing business with Prime!
New experience for me, selling at auction but Prime Auction led me through the process very professionally and I thank them for all their help
I cannot recommend PRIME PROPERTY AUCTIONS enough. They take all the hard work and effort out of selling your property for you. They organised the photos and video walkthrough. They explained the process, which is easy to understand, and they generate all the interest in getting it sold. The price I got was way over the initial asking price so yes im super happy to recommend them.
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How it works
Step 1
InstantlyFirst, you enter your postcode to find out what your home's value is and what it could sell for at an upcoming auction
Step 2
When you're readyGive us the go-ahead and choose the minimum price you want to sell your home for. Don't worry if no one offers enough; you keep the property.
Step 3
Next dayOur photographer pops round to take photos, a video tour, and a floor plan - all for free!
Step 4
On Day 2Your home is put in front of over 20,000 potential buyers who can make cash offers straight away.
Step 5
On Day 3You get a fair market offer, and the cash buyer pays a 10% deposit upfront
Step 6
28 days laterYou get the rest of the cash - or keep the deposit if they're late.
Trusted by clients country-wide
We have helped thousands of clients buy and sell properties. We can help you too.
- of our properties sell before their first auction
- 87%
- average time for buyer to pay deposit
- 27.5 days
- properties sold in 2025
- 360+
- excellent reviews
- 300+
Recent Sales
Award-winning auction house
How Our SaleLock Guarantee Ensures You Get Paid Within 28 Days
Selling your property with a normal estate agent can take forever. Buyers back out, things get delayed, and you're stuck with a property you don't want.
But with our SaleLock Guarantee, that won't happen.
Here's how it works:You choose the lowest price you'll accept
Once a buyer agrees, they pay a 10% deposit
They have 28 days to complete payment
If they back out — you keep the deposit and we find you someone new thanks to our SaleLock Guarantee
No fees unless you're happy with the sale!
Comparison
How we stack up
Traditional Estate Agents Fees
£300+ for marketing
- It can take up to 6 months to sell
- Negotiators don't have the experience to get best price
- You pay even if it doesn't sell
- You need to pay upfront for photos and a video tour
- Shown on a limited number of portals so limited exposure
Prime Property Auctions
FREE
- Get paid in 28 days
- Handled by experts with years of experience
- No sale, no fee
- We cover all costs of photos and offer video tours for FREE
- Shown on ALL portals with access to 20,000+ buyers
Watch Out for “Quick Sale” Companies
Some companies say they'll buy your home fast for full price — but it's not always true.
Here's what really happens:
- They offer a low price and then re-sell your home through us at a higher price to make a profit
- Some drop their offer at the last minute when it's hard to say no
- Others lock you in, so you can't leave even if the deal changes
False promises
- You're in control - you set the lowest price you'll accept
- No tricks - you only sell if you're happy
- No lock-ins - if we don't sell in 3 months, you can walk away
- We pay all the costs upfront
Want the best price without middlemen? Sell direct with us.
How We Sell Fast - At a Price You're Happy With
A closer look at how we work
- Buyers Ready Before Auction Starts
- We start getting offers as soon as your property is listed. Once you accept an offer, the buyer pays a 10% deposit , with the balance paid within 28 days. 87% of our listings sell before auction day.
- You Don't Pay Unless It Sells
- No upfront costs at all.
We only get paid when you do. - Over 20,000 Serious Buyers Waiting
- Your property goes straight to our big list of buyers who are ready to go.
You choose the minimum price, and we work to get you more. - If the Buyer Backs Out, You Still Get Paid
- We collect a non-refundable 10% deposit.
If the buyer pulls out, you keep the money and we find someone else.
Consultancy
Even Estate Agents Ask Us for Help - they pay us thousands to teach them how to sell properties for cash quickly.
…Why? Because we know how to get results.
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We teach their teams how to close deals — and now we'll do it for you.
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If our own competitors trust us, you can too.
Selling Your Flat via Prime in the UK - FAQs
Have a few questions before selling your flat through our auction? Take a look at our frequently asked questions below
Do I need to sell for less going through an auction?
No. We consistently achieve sales at market valuation and above while also giving our clients the peace of mind through our SaleLock Guarantee.
What is your SaleLock Guarantee?
This is the process by which we secure a 10% deposit from a buyer on the day they make an offer. If they then decide to pull out and not progress the sale, they forfeit their deposit. You would get paid this (minus our fee) and we’d find you another buyer.
What is a Reserve Price?
The reserve price is the minimum figure that you’d like to achieve which you get to set. If you don’t get any bids that meet the reserve or any offers you’re happy to take, there is no obligation to sell. This ensures that you are totally in control of the price you sell for.
Will I need to take less money to sell?
Not necessarily, we’ve sold hundreds of flats at market valuation and above - the trick is having the right buyer base in the first place.
How quickly can you sell my flat?
We’ve had properties sell within hours of being listed - 85% of our properties sell before their very first live auction.
Do I need a Home Report to sell my flat?
Yes. However, residential properties that are not habitable or form part of a portfolio sale do not require a Home Report. A complete Home Report contains important details like a single survey, mortgage valuation, flat questionnaire and energy report. This offers the buyer more insight into the property before they bid. We will organise for the home report to be carried out at the same time as our photographer accesses the property so everything is done at the same time.
What’s the process for viewings?
One of the main reasons we offer to pay for professional photos, video tours and floor plan up front is that it ensures we only require access to the property once to minimise disturbance to your tenants. Because we’ll be selling to an investor who isn’t planning on living there, as long as we have good marketing materials, buyers never need to step through the door.
What happens if you don’t manage to sell my property?
We work on a no sale, no fee basis. In the worst case scenario, if we do not get you an offer that you are happy with, there is no obligation to sell and you can take your property off our books with absolutely nothing to pay.