Sell Your House Fast in 28 Days or Pay Nothing
Set your minimum price and stay in control
- 360+ sold in 2025 with deposit paid by buyer in 27.5 days on average
4.8 out of 5 stars based on 300+ reviews
How selling your house quickly for cash works
Step 1
InstantlyFirst, you enter your postcode to find out what your home could sell for at auction.
Step 2
When you're readyYou give us the go ahead and choose the minimum price you want to sell for. If no one offers enough, you keep the home.
Step 3
Next dayOur photographer pops round to take photos, a video tour, and a floor plan - all for free!
Step 4
Day 2Now, your home is put in front of over 20,000 buyers who can make offers straight away.
Step 5
Day 3You get a great offer and the buyer pays a 10% deposit upfront
Step 6
28 days laterYou get the rest of the cash - or keep the deposit if they're late.
Why Sellers Choose Prime
"Superb team to work with - we have bought and sold with Prime. Delighted with the results so far - Straightforward, friendly, ethical and trustworthy. Highly recommend doing business with Prime!"
"These guys are the best! John is very knowledgeable and helped me with my houses, I couldn’t recommend them more!"
"Excellent outcome. Every part of the process was explained in detail and I knew exactly what was happening throughout. Fantastic result also. Flat sold. Business concluded. Thank you."
"Excellent service and can’t recommend highly enough. Fantastic communication from start to finish and sold the property within 5 days. 10/10."
Recent Sales




Award-winning auction house
How Our SaleLock Guarantee Ensures You Get Paid Within 28 Days
Selling your property with a normal estate agent can take forever. Buyers back out, things get delayed, and you're stuck with a property you don't want.
But with our SaleLock Guarantee, that won't happen.
Here's how it works:You choose the lowest price you'll accept
Once a buyer agrees, they pay a 10% deposit
They have 28 days to complete payment
If they back out — you keep the deposit and we find you someone new thanks to our SaleLock Guarantee
No fees unless you're happy with the sale!
Trusted by clients country-wide
We have helped thousands of clients buy and sell properties. We can help you too.
- of our properties sell before their first auction
- 87%
- customer satisfaction rate
- 98.9%
- years of experience
- 14+
- excellent reviews
- 300+
Comparison
How we stack up
Traditional Estate Agents Fees
£300+ for marketing
- It can take up to 6 months to sell
- Negotiators don't have the experience to get best price
- You pay even if it doesn't sell
- You need to pay upfront for photos and a video tour
- Shown on a limited number of portals so limited exposure
Prime Property Auctions
FREE
- Get paid in 28 days
- Handled by experts with years of experience
- No sale, no fee
- We cover all costs of photos and offer video tours for FREE
- Shown on ALL portals with access to 20,000+ buyers
Watch Out for “Quick Sale” Companies
Some companies say they'll buy your home fast for full price — but it's not always true.
Here's what really happens:
- They offer a low price and then re-sell your home through us at a higher price to make a profit
- Some drop their offer at the last minute when it's hard to say no
- Others lock you in, so you can't leave even if the deal changes
False promises
- You're in control - you set the lowest price you'll accept
- No tricks - you only sell if you're happy
- No lock-ins - if we don't sell in 3 months, you can walk away
- We pay all the costs upfront
Want the best price without middlemen? Sell direct with us.
How We Sell Fast - At a Price You're Happy With
A closer look at how we work
- Buyers Ready Before Auction Starts
- We start getting offers as soon as your property is listed. Once you accept an offer, the buyer pays a 10% deposit , with the balance paid within 28 days. 87% of our listings sell before auction day.
- You Don't Pay Unless It Sells
- No upfront costs at all.
We only get paid when you do. - Over 20,000 Serious Buyers Waiting
- Your property goes straight to our big list of buyers who are ready to go.
You choose the minimum price, and we work to get you more. - If the Buyer Backs Out, You Still Get Paid
- We collect a non-refundable 10% deposit.
If the buyer pulls out, you keep the money and we find someone else.
Consultancy
Even Estate Agents Ask Us for Help - they pay us thousands to teach them how to sell properties for cash quickly.
…Why? Because we know how to get results.
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We teach their teams how to close deals — and now we'll do it for you.
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If our own competitors trust us, you can too.
Selling Your House via Prime in the UK - FAQs
Have a few questions before selling your house through our auction? Take a look at our frequently asked questions below
Do I have to take less money by selling at auction?
Not at all. We work with cash buyers and mortgage buyers too. If someone needs a mortgage, we'll ask if you're happy with a slightly longer completion time (6-8 weeks). They still pay a non-refundable deposit, so you're fully protected and can still achieve full market value from quickly selling your house.
How do cash house buying companies work?
At Prime, we offer a direct route for homeowners looking to sell quickly. As one of the leading cash house-buying companies, we provide a fair cash offer and complete the sale quickly with zero hidden fees or delays.
Do I have to accept any offer?
No. You set the minimum or asking price and only accept a fair offer if you're happy with it. We aim to secure the highest possible price in line with current market conditions.
Do I have to pay anything up front?
No. We cover all upfront costs — photos, floor plans, marketing. You only pay if we get you a result, ensuring a hassle-free experience.
Can I get a cash offer for a house in any condition?
Yes, we buy houses across the UK in any condition, including tenanted, inherited, or hard-to-sell homes. This way, you can sell your house quickly without repairs or renovations and without relying on a traditional estate agent.
Am I locked into a contract?
Yes. We ask for 90 days because we pay for all the upfront costs. If we don't get you a quick house sale within 90 days, you're free to walk away with no hidden fees or penalties — you don't pay a penny.
How long does it take to sell my property?
Most sales are completed within 28 days, but you can choose to extend the timeline. We start receiving offers from cash house buyers, property buyers, and house buying companies as soon as your property is listed, ensuring a quick property sale.
What if the buyer pulls out?
You keep their 10% deposit, and we find a new buyer. You're always protected with our SaleLock Guarantee, which ensures a fast sale process with genuine, trusted cash buyers who use their own funds to complete the purchase quickly.
Do I need a Home Report?
Yes — it's required in Scotland. We'll help you arrange it if needed. You do not need a home report if the property is not habitable or is being sold as part of a property portfolio. Our experienced team can guide you through the process and make sure all regulations are met.
I want to sell my house fast. Do I need a solicitor?
Yes, but don't worry — we can recommend one. Legal fees are about £1,000–£1,500, just like a normal estate sale. They get paid once the sale goes through, so nothing up front. This keeps your legal costs straightforward and transparent with no hidden fees.
Can I sell the property with tenants in place?
Yes. Many property-buying companies and professional investors are happy to keep tenants in place, allowing you to sell your house fast while maintaining rental income with no eviction required.
Will my property go on Rightmove and Zoopla?
Yes. Plus, it goes to our exclusive list of 20,000+ buyers for maximum exposure. This ensures your property reaches market value, attracting genuine companies and direct buyers looking for a fast house sale.
If I want to sell my house for cash fast, what advantages do I get over a normal estate agency sale?
Unlike a traditional estate agency, our process helps you sell your house fast for cash by connecting you directly with serious cash buyers who are ready to purchase immediately. This ensures a quick, stress-free sale without long chains, delays, or upfront costs.
What if it doesn't sell?
You pay nothing. No sale means no fee — we take all the risk. We manage every step to ensure a smooth process with maximum convenience for all sellers.