Why Auction a House Instead of Selling With an Estate Agent?
Wondering why auction a house instead of selling through a traditional estate agent? Prime Property Auctions offers sellers a faster, more controlled way to sell property, with no upfront marketing costs and a 28-day completion guarantee.
Properties for Sale - Sell Property
Trusted by Homeowners & Property Developers Nationwide
Prime Property Auction is one of the leading auction houses in the UK. We specialise in helping homeowners, landlords and property developers sell residential and investment properties. Our team has sold more than 2, 500 properties since 2022, building a strong network of over 20,000 active buyers across the UK.
Our property auctions give sellers more control over selling their properties than traditional methods. You choose the reserve price, we handle the marketing, and buyers compete to purchase your property. With fast, hassle-free sales and no up-front costs, you can enter the auction process without paying just to list your home.
Why Sell Your Property at Auction?
Choosing to auction property offers several advantages over the traditional selling process. Rather than waiting for one buyer to make an acceptable offer, an online auction creates a defined process where multiple potential buyers can compete for your home.
Selling property at auction is a great choice for sellers who value speed, certainty and control. It offers an easy, affordable alternative to leaving your property on the open market.
28-Day Sale Completion
Selling at auction lets you set a clear timeframe. Once an offer is accepted and the buyer pays the minimum 10% deposit, they have 28 days to complete the purchase under Prime’s SaleLock process. The seller can retain the non-refundable deposit under the applicable terms if the buyer fails to complete the transaction. Prime will then work to find a replacement buyer.
This gives sellers a much clearer route from accepting an offer to receiving the remaining purchase price. Instead of allowing a sale to drift through repeated delays, the auction model creates urgency and encourages buyers to move quickly.
Enhanced Competition With Multiple Buyers
An estate agent may gain interest from several potential buyers, but each person usually negotiates individually. The competitive nature of an auction is different because interested buyers can compete against each other.
With a strong network of buyers and a prominent online presence, properties can receive offers as soon as they are listed. This means you won’t have to wait for the scheduled auction date to attract serious interest.
Zero Marketing Costs
Selling your property through traditional means can involve photography, advertising and other marketing expenses. Prime offers floor plans, video tours, photography and online listings completely free.
Prime can promote your property through its website and major property portals, including Rightmove and Zoopla. This helps homeowners showcase their homes professionally without paying marketing fees before knowing whether the sale will be complete.
Set Your Own Minimum Purchase Price
One of the key benefits of auctioning a property is that you remain in control of the minimum final price you accept. Our team can advise you on the property’s likely auction value and help you set the ideal reserve price for your house.
This guide price helps attract interest and gives you a better understanding of the expected level of bidding. Your reserve price protects you from accepting a figure below what you’re comfortable with.
Avoid Lengthy Negotiations
Traditional sales can involve lengthy cycles of viewings, offers, counteroffers and price negotiations. A buyer may agree to a figure and later attempt to negotiate after a survey or valuation.
The auction process gives buyers a clear opportunity to compete according to the property’s auction terms. This can remove much of the back-and-forth associated with the traditional method of selling. This option is particularly useful when you want a quick sale and don’t want your property tied up while you wait for a buyer to make a decision.
No Sale, No Fee
Selling a property should not mean taking a financial gamble before you know whether it will sell. Prime operates according to a no-sale, no-fee model, so you don’t pay an auctioneer’s fee if your property does not move.
You also control whether bidding reaches your reserve price. If the required reservation fee is not achieved, you can keep the property rather than being forced to accept an unpleasing offer. The modern method makes selling at auction a practical alternative for homeowners who want to reduce the financial risk of putting their property on the market.
How to Sell Your Property at Auction
Prime manages the marketing and auction while you remain in control of the minimum price you are prepared to accept.
Step 1: Get a Free Auction Valuation
Start by requesting a free valuation from Prime Property Auctions. The team assesses your property and provides guidance on what it could achieve at auction, giving you useful information before you decide whether this is the right selling process for you. There is no obligation to proceed beyond this point.
Step 2: Set Your Minimum Reserve Price
Now set your reserve price. This is the minimum amount you are willing to accept for your house. Prime can provide s a guide price based on your property’s condition, location and likely buyer demand, but the final reserve remains your decision.
Step 3: We Market Your House for Free
The auction house handles the marketing at no upfront cost. Professional photographs, a video tour and a floor plan are included, while your property can be promoted across major property portals.
Step 4: We Auction Your House Online
Your property is presented through Prime’s online auction platform, allowing registered buyers to bid remotely. Buyers can also make offers before the auction date, allowing up to 87% of Prime’s properties to be sold before the auction even opens.
Once an offer is accepted, the buyer pays a non-refundable 10% reservation price under the SaleLock process. This deposit provides additional protection for the seller if the buyer subsequently fails to complete the sale, subject to the relevant contracts and auction terms.
Step 5: Completed Sale in 28 Days
Once the buyer’s offer is accepted and the deposit has been paid, the buyer has 28 days to complete the purchase. The buyer’s solicitor handles the legal work and exchanges contracts as required under the applicable terms. Once the transaction is complete, you receive the remaining funds according to the agreed selling process.
Ready for a speedy sale?
Don’t spend months waiting for the right offer. Get a free auction valuation from Prime Property Auctions and find out what your house could achieve through modern auction sales processes.
FAQs About Selling Your Property at Auction
Still weighing it up? These are the questions sellers ask us before they commit.
The required legal documentation depends on the property and the applicable auction terms. Prime advises buyers to review the legal pack and relevant sale documentation before bidding. Sellers should work with their solicitor to ensure the necessary information and contracts are prepared before the property is offered for sale.
Yes. Tenanted properties can appeal to landlords and investors who want an existing rental opportunity. Prime specifically handles tenanted properties and says buyers can purchase them with tenants remaining in place, depending on the circumstances and property documentation.
Yes, you do not need previous auction experience to sell your home. The auction house guides sellers through valuation, setting the reserve price, preparing the marketing, receiving offers and progressing the legal paperwork. We provide professional advice to help you understand the terms of the sale before committing to the transaction.
A guide price gives buyers an indication of where the bidding may begin or the level of interest expected. The reserve price is the minimum amount you are prepared to accept for your house. The reserve price provides an important layer of protection at auction.
Why Choose Prime Property Auctions?
Prime Property Auctionscombines the reach of an established online marketplace with a straightforward auction model designed around seller control. Founded in 2022, the company has built a strong network of over 50,000 active buyers across the UK.
Here’s why homeowners and property developers choose Prime:
28-Day sale completion: Our SaleLock process is designed to get sellers their remaining funds within 18 days once an offer is accepted and the required deposit has been paid.
You set the minimum price: Choose the reserve price and remain in control of the lowest figure you are prepared to accept for your house.
No upfront marketing costs: Professional photography, video tours, floor plans and online promotion are included at no upfront cost.
No sale, no fee: If your property does not sell, you do not pay our auctioneer’s fee.
20,000+ active buyers: We promote your house to a large network of buyers, including investors and property developers.
Online auction convenience: Buyers can bid remotely through our online property auctions, making the auction accessible across the UK.
Expert support: Our team can guide you through the auction process and introduce you to a solicitor, if required.
Highly rated: Prime has a 4.8/5 review rating from more than 300 Google and TrustPilot reviews.