Sell Your Flat in 28 Days Guaranteed
You Set The Price
No Marketing Fees
No Sale, No Fee
4.9 out of 5 stars based on 100+ reviews
How It Works
Step 1
Instantly
You claim your free instant valuation
We’ll call within 24 hours so you can set your minimum reserve price
Step 2
Day 1
Our photographer organises to take photos, video tour & floor plan for FREE
Step 3
Day 2
We list your property on Rightmove, Zoopla, OnTheMarket and all the other platforms
You immediately receive offers from our client list of pre-qualified investors
You accept an excellent offer and we secure a 10% non-refundable deposit on your behalf
Step 4
28 days later
You receive the rest of the cash within 28 days
What are people saying about us?
87%
of our properties sell before their first auction
98.9%
customer satisfaction rate
13+
years of experience
These guys are the best! John is very knowledgeable and helped me with my flats, I couldn’t recommend them more!
Luke Bennett
Excellent outcome. Every part of the process was explained in detail and I knew exactly what was happening throughout. Fantastic result also. Flat sold. Business concluded. Thank you.
Paula Barrowman
Superb team to work with - we have bought and sold with Prime. Delighted with the results so far - Straightforward, friendly, ethical and trustworthy. Highly recommend doing business with Prime!
Susan Aktemel
Excellent service and can’t recommend highly enough.
Fantastic communication from start to finish and sold the property within 5 days.
10/10
Cameron Bell
These guys are the best! John is very knowledgeable and helped me with my flats, I couldn’t recommend them more!
Luke Bennett
Excellent outcome. Every part of the process was explained in detail and I knew exactly what was happening throughout. Fantastic result also. Flat sold. Business concluded. Thank you.
Paula Barrowman
Superb team to work with - we have bought and sold with Prime. Delighted with the results so far - Straightforward, friendly, ethical and trustworthy. Highly recommend doing business with Prime!
Susan Aktemel
Excellent service and can’t recommend highly enough.
Fantastic communication from start to finish and sold the property within 5 days.
10/10
Cameron Bell
87%
of our properties sell before their first auction
98.9%
customer satisfaction rate
13+
years of experience
Recent Sales
How Our SaleLock Guarantee Ensures You Get Paid Within 28 Days
1 in 3 property sales are now falling through with traditional estate agents in Scotland.
Long chains, buyers pulling out at the last minute and endless delays are leaving sellers out of pocket and in despair with a flat they no longer want.
To make things worse, the chances of a flat selling reduces by 7% with each month that passes. This is why more and more people are taking advantage of the SaleLock guarantee through our auction.
“Auction?! I can’t risk selling for peanuts!” I hear you thinking.
Well, here’s the thing…
You set the minimum reserve price which means you are in total control of what the flat sells for. Unless you receive an offer that you are happy to take, there is absolutely no obligation to sell.
Once you do accept an offer, the buyer pays a 10% non-refundable deposit with 28 days to pay the balance.
If they decide to pull out at any point, the SaleLock Guarantee ensures you still get paid.
In this scenario, the buyer would forfeit their deposit to you and we would just find you another buyer.
Oh and one more thing you’ll be pleased to hear…
NO FEES whatsoever unless we sell your flat for a price you’re happy with.
How we stack up
Traditional Estate Agents
£300+ Upfront
- 1 in 3 sales fall through, and you endure a lengthy process of up to 6 months
- Minimal exposure to investor buyers
- Inexperienced negotiators who don’t get you the best price
- Upfront marketing fees that are non-refundable even if your flat doesn’t sell
- Water-tight contracts that ensure they get paid even if they don’t sell your flat
VS
VS
Prime Property Auctions
FREE
- Get paid fast with guaranteed 28 day completions
- Network of over 11,000 cash-ready, pre-qualified buyers along with maximum exposure on the open market platforms like Rightmove and Zoopla
- Sales are handled by one of our directors with over a decade of experience
- No upfront costs whatsoever – we’ll even pay to have the photographs, video tour and floor plan done and organise everything
- No sale, no fee guarantee. If you don’t get an acceptable offer within 3 months, you do not pay us a single penny
Be careful with “sell flat quick” companies
There are hundreds of these types of companies on the web that promise to buy your property for cash at “full market value”
These companies are in the business of trading property (buying low and instantly re-selling for a profit margin). We actually work with a few of them as their exit strategy.
They’ll agree to buy a property at a crazy low price and instantly re-sell it through our auction for a healthy margin.
These types of companies can be useful if you need the money instantly and you are fine with taking a 50% discount on the property value.
However, if you still need a guaranteed sale but want to achieve the maximum value, you can cut out the middleman and work directly with us.
Some companies may offer you full market value at the beginning whilst also promising a fast sale.
Sadly, these offers are dishonest; they are only provided to win your business, and will inevitably be reduced at the last minute, sometimes days before completion when you may feel backed into a corner to accept it.
This is totally unethical and against regulations.
With Prime, you are in total control of the reserve price that you set and are under no obligation to accept any offer you aren’t happy with.
Some quick property sale companies may force you to place restrictions on the title of your property in order to accept their offer.
This means you are locked into using them no matter what even if you are unhappy with the price drop they inevitably hit you with.
Prime ask for 3 months to get the property sold and we are willing to pay for all the upfront costs in marketing.
If we haven’t managed to sell the property after this period, you remove the property from our books with absolutely nothing to pay.
This would mean we are out of pocket so our mission is to get you a result, no matter what.
How our process ensures you get a quick sale at the price you want
A closer look at how we are leaving estate agents IN THE DUST by selling property in record time
Lightning Fast Pre-Auction Sales
85% of our flats sell before their first auction. Once an acceptable offer is made, buyers pay a non-refundable 10% deposit on the spot.
Your flat is still sold on auction terms, so you’ll get paid the rest of the money 28 days from the day the offer is accepted.
Unrivalled Database Of 11,000 Pre-Qualified Buyers
The day we list your flat on all the major platforms like Rightmove and Zoopla, we start bringing you offers from pre-qualified buyers looking specifically for flats.
The flat is also presented to our own network of 11,000+ cash buyers snapping up investment properties, giving us an unrivalled 93% success rate on sales.
100% Result Guarantee
We don’t charge any marketing fees so you don’t pay a penny unless we get you a price that you are happy with.
We’re so confident in being able to help you that we’re willing to risk the up front time and costs involved in selling your flat to guarantee a result.
SaleLock Guarantee
1 in 3 Sales are falling through with traditional estate agents. We’re one of the only agencies in Scotland that can secure non-refundable deposits from buyers.
This means that if you accept an offer and the buyer pulls out, you still get paid the deposit and we find you another buyer.
Estate agencies pay us £1,000's per hour to teach them the secret selling recipe...
…Why? Because we get results.
Estate agencies hire us to come in and teach their staff how to close deals and sell properties fast.
This means you literally have one of the best property auction houses fighting in your corner.
If our own competitors trust us to teach their staff how to sell properties, we like to think that speaks volumes.
I guess what we’re trying to say is that you should hit the button 😊
Selling Your Flat via Prime in the UK - FAQs
Have a few questions before selling your flat through our auction? Take a look at our frequently asked questions below
No. We consistently achieve sales at market valuation and above while also giving our clients the peace of mind through our SaleLock Guarantee.
This is the process by which we secure a 10% deposit from a buyer on the day they make an offer. If they then decide to pull out and not progress the sale, they forfeit their deposit. You would get paid this (minus our fee) and we’d find you another buyer.
The reserve price is the minimum figure that you’d like to achieve which you get to set. If you don’t get any bids that meet the reserve or any offers you’re happy to take, there is no obligation to sell. This ensures that you are totally in control of the price you sell for.
Not necessarily, we’ve sold hundreds of tenanted properties at market valuation and above – the trick is having the right buyer base in the first place.
We’ve had properties sell within hours of being listed – 85% of our properties sell before their very first live auction.
Yes. However, residential properties that are not habitable or form part of a portfolio sale do not require a Home Report.
A complete Home Report contains important details like a single survey, mortgage valuation, flat questionnaire and energy report. This offers the buyer more insight into the property before they bid.
We will organise for the home report to be carried out at the same time as our photographer accesses the property so everything is done at the same time.
One of the main reasons we offer to pay for professional photos, video tours and floor plan up front is that it ensures we only require access to the property once to minimise disturbance to your tenants. Because we’ll be selling to an investor who isn’t planning on living there, as long as we have good marketing materials, buyers never need to step through the door.
We work on a no sale, no fee basis. In the worst case scenario, if we do not get you an offer that you are happy with, there is no obligation to sell and you can take your property off our books with absolutely nothing to pay.